Welcome to Mobile TV World Series

Commercial deployment of Mobile TV around the world is now becoming a reality, although this sector has bourne its fair share of hype and hasn’t been without pain. Mobile broadcast TV has the potential to be a huge market, but there remain a significant number of hurdles to be overcome, including handset pricing and availability, standards and content rights amongst others.

However, mobile TV content is giving rise to behaviour on the consumer’s part that would have been difficult to predict and in turn resulting in growing revenues. Short form video content has proven extremely popular in the online space and incisive partnerships are bringing the likes of MySpace, Facebook and Youtube to the mobile user, making the mobile device increasingly compelling as a way to access digital entertainment. Mobile TV (both streaming and broadcast) revenue globally is predicted to be US$5.1 billion by 2012, and this is also the content type for which advertising is perhaps most suited and the total revenue generated will be much higher.

As trials have given way to live customer services and the market is manoeuvring to make the most of opportunities as they arise, Informa’s Mobile TV Series brings together a unique dynamic of CxO executives from all key sectors and all regions of this evolving industry to debate the critical issues and set the agenda to deliver ROI from Mobile TV for the entire ecosystem; operators, broadcasters and content owners alike.

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