Conference Agenda
Conference Day One - 3rd November 2008
Registration and Coffee
8.45
Welcoming Address & Speed Networking:
9.00
A chance to get to know your peers before the start of the conference and set a relaxed atmosphere.
Chairman's Opening Remarks:
9.10
- Hilal Halaoui, Principal, Booz Allen Hamilton, Lebanon
Opportunities for Mobile TV in the Middle East
09.20
- why mobile TV could be big business in the Middle East
- where do the opportunities lie?
- how is the industry responding to the opportunities available?
- what more needs to be done to drive the take-up of mobile TV services?
- Casey Harwood, Senior Vice President Digital Media, Turner Broadcasting System Europe
Global Overview of Mobile TV - Regulation, Technology, Business Development
09.40
- what is the current regulatory situation worldwide?
- focus on regulation in the Middle East
- status of mobile TV deployments globally
- technical options
- which business models are proving most successful?
- Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum (bmcoforum)
Lessons Learned from Italy: Managing a Successful Mobile TV Service
10.10
- from 3G streaming to DVB-H broadcasting
- how H3G positions within the value chain structure
- facts and figures from the H3G business operations promoting mobile TV take-up: content offering and pricing evolution
- producing and exploring new formats specific for mobile TV
- enhancing personal TV experience with interactivity
- target the user with possible advertising formats
- 3 Power proposition
- Marco Maestri, Mobile TV Solutions Director, H3G, Italy
Refreshment Break
10.40
Analysing the Role and Impact of Each Player in the Mobile TV Value Chain
11.20
- identifying the key players in the value chain
- achieving a comfortable balance of power
- who pays for the risk of rolling out the service?
- technical challenges of integration with each player in the value chain
- ensuring all parties have the ability to generate significant revenues
- Fabian Olivier, Director - Corporate Strategy, du, UAE
- Bjorn Bunte, Nokia, Germany
- Phil Lawrie, Director Global Distribution, Aljazeera Network
- Raul Alvarez Prieto, DVB-H Project Manager, Dubai Media City, UAE
- Tom Pollard, Director of Product Management for Mobile, Verimatrix
LESSONS LEARNED FROM MOBILE TV DEPLOYMENTS IN EUROPE AND IN THE MIDDLE EAST
Lessons Learned from Mobile TV Deployment in Qatar
11.50
- feedback on Asian Games 2006 trial
- commercial approach
- why SCP as mandatory requirement
- coverage requirements
- handset requirements
- Fabien Gomez, Multimedia Mobile Services Project Manager, QTel, Qatar
Leveraging Existing Infrastructure to Provide Innovative Mobile TV Services
12.20
- utilising the real potential of existing technology
- leveraging extensive GPRS/3G infrastructure
- technical processes involved
- business model and pricing strategy for mobile TV
- importance of content
- Umair Mohsin, Telenor, Pakistan
The Handset Independent Business Model Launch in Iraq
12.40
- Zein G. Hussami, Chief Commercial Officer, Mobision
Lunch
13.00
Mobile TV - What Does it Take?
14.10
- the individual TV experience - consumer in focus
- technology and leveraging on the 3G infrastructure
- what does it take to succeed in Mobile TV?
- the value chain and an example
- Dalibor Turina, Director System Management, Ericsson, Sweden
Deploying a DVB-H Network in the Middle East
14.35
- trial objectives
- partners and roles in the trial
- identifying the challenges
- network architecture and roll-out
- trial results and findings
- Raul Alvarez Prieto, DVB-H Project Manager, Dubai Media City, UAE
DELIVERING MOBILE TV OVER SATELLITE FOR A HIGH QUALITY SERVICE
Utilising a Hybrid Satellite/Terrestrial Solution to Deliver Mobile TV - Revolutionising Mobile Media in the MENA Region
15.00
- demonstrating how hybrid satellite/terrestrial solutions are an efficient and proven way to deliver high-quality broadcast media to mobile devices
- overview of hybrid satellite/terrestrial systems already deployed or currently being deployed around the world
- presenting an ideal model for the MENA region
- Wejdi Harzallah, VP of Commercial Operations, S2M, UAE
Outlining the Enhancements Brought by the Open DVB-SH Standard
15.25
- key advantages of the DVB-SH standard
- feedback from DVB-SH trials worldwide
- efficient implementation of mobile TV networks with DVB-SH
- benefits of DVB-SH for the Middle East region
- Olivier Mielle, Business Development Director, Alcatel-Lucent Mobile Broadcast
Refreshment Break
15.50
Making the Mobile TV Technology Choice
16.20
- mobile streaming vs broadcast
- benefits of alternative technologies
- leveraging existing infrastructure - can a top quality service be provided?
- selecting a cost-effective option
- offering a product that suits today's lifestyle
- Dalibor Turina, Director System Management, Ericsson, Sweden
- Olivier Mielle, Business Development Director, Alcatel-Lucent Mobile Broadcast
- Wejdi Harzallah, VP of Commercial Operations, S2M, UAE
- Mazen Chmaytelli, Senior Director of Business Development and Head of Technical Marketing, Qualcomm MediaFLO Technologies
- Nicolas Chevalier, Nagravision - Kudelski Group, Head of Product Marketing, Mobile TV
- Ian Locke, VP Global Communications, Envivio
DEVELOPING THE OPTIMUM HANDSET FOR MOBILE TV SERVICES
A Handset Manufacturers' Roadmap
16.50
- details of the available devices
- which standards are supported?
- what is the market perception of mobile TV devices?
- offering the right mix of products in the portfolio
- establishing the best pricing levels
- Bjorn Bunte, Senior Product Manager, Broadcast TV, Nokia, Germany
Addressing the Challenges Facing Handset Manufacturers
17.15
- providing for increased power consumption
- expanding the memory capacity
- designing an appealing user interface - enhancing quality without increasing size
- improving the processing power
- Azzedine Boubguira, Vice President of Marketing and Business Development, Dibcom, France
Chairman's Closing Remarks
17.40
Conference Day Two - 4th November 2008
Registration and Morning Coffee
9.00
Chairman's Opening Remarks:
9.10
- Gerrit Jan Konijnenberg, Vice-Chairman, Mobile Entertainment Forum EMEA and initiator of the Mobile TV Initiative
DELIVERING THE ULTIMATE CONSUMER VIEWING EXPERIENCE
Identifying the Customers and Their Behaviour
09.20
- who are the customers?
- how much time do they spend watching mobile TV?
- what do they watch
- how much will they pay?
- best practise in Mobile TV from Etisalat Group - UAE, KSA and Egypt
- mobile TV revamping strategies
- Ahmed Mokhles, Senior Manager - Consumer Segment, Etisalat, UAE
Driving the Take-up of Mobile TV Services
09.45
- driving up ARPU's with well-chosen content offerings
- educating the consumer to drive service take-up
- explaining to the consumer how the service works
- pricing the service to ensure optimum take-up
- is the industry doing enough to keep the user informed?
- Fabian Olivier, Director - Corporate Strategy, du, UAE
Introducing a Must-Have Service to the Mobile Consumer -Marketing Strategies
10.10
- developing a service that the consumer will really want to switch on to.
- demonstrating the quality of mobile broadcast TV as opposed to TV or video over UMTS
- adapting know channels and programmes for the transition phase to encourage adoption and acceptance
- moving into "snack TV"
- advertising campaign - making waiting fun with Mobile TV
- Roderick Cremers, Manager KPN Acquisitie, KPN Consumer, KPN Mobile, The Netherlands
Refreshments
10.35
Understanding Mobile TV Consumers
11.10
- are mobile users really interested in mobile TV?
- what can be done to increase the current level of customer engagement?
- is the content topical and "not to be missed?"
- what content is working well today?
- Patrick Samaha, General Manager, MTV Arabia and Chief Operating Officer, Arab Television Networks (Arab Media Group), UAE
How Can the Consumer Viewing Experience be Enhanced?
11.35
- gauging viewer interest in mobile TV services
- is it all about the content?
- devising unique, innovative, must-use services
- how will advertising affect the experience?
- developing a user-friendly interface
- Ahmed Mokles, Senior Manager - Consumer Segment, Etisalat, UAE
- Dr. Ammar Bakkar, Group Director New Media, MBC Group, UAE
- Stuart Collingwood, Vice President EMEA Sling Media
- Miguel Silva, Sales & Marketing Director, Rubberduck Media Lab, Norway
- Nicolas Andrieu, VP of Sales, Expway, France
- Oliver Gibbet, IPTV & Mobile TV Solutions Business Development Director EMEA, Thomson
MAXIMISING REVENUE OPPORTUNITIES WITH MOBILE TV
Mobile TV: Making Money using Interactivity
12.15
- How does Mobile TV provide the means to interact with individual users?
- What are the relations between DVB-H TV & Interaction
- What are the latest innovative interactivity examples
- Speaker to be confirmed
Lunch
12.40
Interactive Mobile TV: Basics and Standards
14.00
- some demonstrations
- use cases
- existing standards
- outlook on standards
- convergence with IPTV / stationary TV
- production / reception chain
- Stephan Skrodzki, CEO, GMIT, Germany
What Role will Advertising Play in the Delivery of Mobile TV Services?
14.25
- can advertising be a viable business model for Mobile TV services?
- which ad formats are possible and what is the role of targeted advertising?
- how is advertising received by mobile TV audiences?
- will consumers take action on personalised advertising? (eg contextually-based ads?)
- how to integrate Mobile TV in multi-channel campaigns
- Stefan Schneiders, Business Development Mobile TV and Mobile Advertising, Nokia Siemens Networks, Germany
FINE-TUNING THE CONTENT OFFERING TO ENSURE MAXIMUM SERVICE TAKE-UP
Developing a Broad Choice of High-Quality, Desirable Mobile Content for the MENA Region
14.50
- developing the most desirable content for the target market
- S2M's broadcast solution for the Middle East and North Africa
- enabling access to regional communities beyond the geographical limitations
- extending reach and monetizing content via a unique and ubiquitous platform across the MENA region
- enhancing the content experience with interactivity on the move
- customizing content to support users' lifestyle
- Nabil Issa, VP of Content, S2M, UAE
Refreshment Break
15.15
Creating Appealing Content for Mobile TV
15.50
- reacting to audience feedback - what content does the subscriber want to view on his mobile?
- developing appealing content in a user-friendly format
- assessing the viability of long formats and shorter clips
- experience with mobisodes
- pricing strategies
- the role of media companies in driving the deployment of Mobile TV
- Dr. Ammar Bakkar, Group Director New Media, MBC Group, UAE
Understanding Digital Rights and Other Legal Issues for a Mobile TV Service
16.15
- what are digital rights and why do they need protection?
- what are the most effective ways of protecting digital rights?
- differences between licence agreements for mobile and TV
- tension between the goals of content suppliers and network operators
- what happens to the Digital Dividend?
- Regulatory challenges with content and rapidly developing technology
- overview of various licensing structures.
- Chris Appleby, Partner - Head of TMT Middle East, Denton Wilde Sapte, UAE
Is the Industry Making the Most From Content for Mobile?
16.40
- are operators doing enough research to determine what content the consumer will actually pay for?
- how is the market reacting to content currently available?
- is the right content on offer?
- could mobile TV usage be higher with different content offerings?
- determining the best pricing options for mobile TV services
- Adnan Omar Al-Obthani, Managing Director, Qanawat
Chairman's Closing Remarks
17.05
