Conference Agenda
Day One, Wednesday 25 March, 2009
Registration and Coffee
08.30
IPTV Keynote Session: Competitive Strategies for Convergence
Innovating the IPTV Experience
9.00
- Christopher Schlaffer, Chief Innovation Officer, Deutsche Telekom Group
IPTV Keynote Session: Multimedia and Convergence & Regulation: Putting the Customer at the Centre of the New Competitive Landscape
9.20
- Christophe Forax, Member of the Cabinet of Viviane Reding, Responsible for Audiovisual, Media, Internet; and Network & Convergent Services
The Individual TV Experience
09.40
- Oran Cassem, VP TV Solutions, Ericsson
Networking Break
10.00
Chair’s Welcome and Speed Networking
10.45
Chair’s Introduction
10.50
- Mike Short, Vice President Research & Development, O2, UK
The Global Overview: Lessons Learnt and the Technological Outlook
New Heights for Mobile TV: Satellite
10.55
- Weak cellular coverage in peripheral and rural areas may constrain the effectiveness of Mobile TV safety
- How Satellite communications (satcom) can complement terrestrial services and lead to a superior overall solution for Mobile TV
- Why hybrid satellite/terrestrial network offers the most viable business case for the mobile TV ecosystem
- What are the distinct advantages in the use of satellite communication for broadcasting Mobile TV
- Jean-Luc Deroudilhe, Mobile TV Director, Solaris Mobile (Eutelsat & SES Astra Joint Venture)
Operator Perspective: Addressing Industry Challenges
11.20
- What is providing resistance to expected take-up of mobile TV and how is it being addressed?
- From cellular streaming to broadcast - taking tentative steps in video and TV
- Gian Paolo Balboni, Head of Innovation Trends, Telecom Italia
The Austrian Example: DVB-H Rollout Success and Looking to a Hybrid Future
11.45
- Austrian regulatory framework: a blueprint for DVB-H license tender?
- Establishing a collaborative end-to-end business model with built-in flexibility and understanding players’ roles in the value chain at an early stage
- Euro 08: rolling-out services according to demand and the risk of a single host feed
- Assessing the viability of convergence of cellular and broadcast services for enhanced mobile TV offering
- Christian Hapsl, Senior Product Manager, Mobile TV, 3, Austria
Early Adopters and Next Generation Technologies: the Korean Perspective
12.10
- Getting a return on investment
- What do customers want to watch on their phones and how much are they willing to pay?
- Case studies of mobile TV in Korea
- Lessons learned : Content, Terminal, Network, User behaviour
- Dr Young-Kil Suh PhD, CEO, TU Media Corporation, South Korea
INTERACTIVE PANEL DISCUSSION
Analysing Hybrid Solutions: Beneficial Convergence for Integrated Services
12.15
- How can cellular and broadcast be combined to maximize coverage and overcome spectral limitations of DVB-H?
- How can different content requirements be fulfilled with a hybrid approach?
- Can coherent integration be optimized for interactive services?
- Does merging of cellular and broadcast achieve the ‘long tail’?
- Chair: David Stansell, Principal Consultant, PA Consulting, UK
- Christian Hapsl, Senior Product Manager, Mobile TV, 3, Austria
- Gian Paolo Balboni, Head of Innovation Trends, Telecom Italia, Italy
- Chem Assayag, Business Development Director EMEA, Qualcomm MediaFLO
- Bosco Eduardo Fernandes, Mobile TV Working Group Chair UMTS Forum
- Espen Erikstad, CTO, Rubberduck Media Lab, Norway
- Herbert Mittermayr, VP Marketing, Alcatel-Lucent Mobile Broadcast
Lunch
13.10
Mobile Advertising a Reality! Exploiting Mobile Media Space to Monetize Mobile TV
The Realities of Making Mobile Advertising Work
14.10
- Overview of the market
- What you can do now
- Integrating mobile into the marketing mix
- The challenges to expect
- Practical next steps
- Jon Mew, Mobile Manager, Internet Advertising Bureau, UK
INTERACTIVE PANEL DISCUSSION
Weighing up Considerations, Overcoming Challenges and Maximising Opportunities in Mobile Advertising
14.35
- Beyond pre-roll and banners - how can advertisers innovate for new platforms and new markets?
- Measurability of subscriber behaviour and usage: how can chipset tracking be exploited?
- What are the initial indicators of brand metrics?
- Exploiting hybrid solutions to know your viewer better
- Exploiting the true functionality of mobile: location, immediacy and personalized communication
- Scott Seaborn, Head of Mobile Technologies, Ogilvy Group, UK
- Patrick Parodi, CMO and GM, EMEA, Amobee
- Tim Hussain, Head of Mobile Advertising, BSkyB, UK
- Mark Slade, Managing Director, 4th Screen Advertising, UK
- Mick Rigby, Chairman, Yodel Digital, UK and Co-Founder, Monkey Communications, UK
Understanding the Mobile TV Audiences
15.10
- The Innovative Millenials: are the tech-savvy 16-25 year olds the market to target for mobile tv?
- Combining what we know about TV habits with what we know about mobile habits
- Analysing divergent regional consumer habits - the relevance of cultural identity
- Content for viewer groups
- Alistair Hill, Associate Analyst, ComScore M:Metrics, UK
Understanding Regulatory Frameworks
Regulatory Framework and Business Models as Key Issues Towards Mobile TV Mass Markets
15.35
- What can we learn from established regulatory frameworks in advanced markets?
- Which generic business models can be seen today?
- Case studies: Country-specific commercial business model implementations
- Professor Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum, Germany
Break
16.00
The German Perspective: Regulatory Lessons Learnt and Questions Asked
16.45
- DVB-H vs DVB-T: the cost benefits of using existing infrastructure
- Regulatory difficulty and the presence of neutral actors in the value chain. Will there be new applicants for media licences focused on mobile?
- National rollout vs regional, local mobile TV services
- Ronan de Renesse, Senior Analyst, Head of Mobile Media, Screen Digest, UK
Re-evaluating Cellular Mobile TV Possibilities
17.10
- Solutions at lower capex and opex with MBMS technology
- Allocating spectrum dynamically according to content delivery and user demand
- Does 3G network sharing facilitate the takeup of cellular Mobile TV?
- Optimising content provider relationships to drive revenue from niche and mass markets
- Bosco Eduardo Fernandes, Mobile TV Working Group Chair UMTS Forum
Close of Conference followed by IPTV Awards
18.35
Day Two, Thursday 26 March, 2009
IPTV Keynote Session
Content Consumption in the Youth Market
8.45
- Myles MacBean, Vice President Technology and Operations, Disney Interactive Media Group
Monetising Content Through Innovation
9.05
- Rik Missault, Vice President, Multimedia & Ventures, Carrier Business Group, Alcatel-Lucent
Maintaining a Customer Focus in the Delivery of an Integrated Home Entertainment and Communications Experience
9.35
- Stephen Nuttall, Director, Sky Broadcasting’s Commercial Group, BSkyB
9.55
Credit Crunch Investment Challenge Session: IPTV - Where do the Good Opportunities Lie?
- Simon Cornwell, Partner, Amadeus Capital
- Julie Meyer, CEO, Adriane Capital
Networking Break
10.20
Chair’s Introduction
10.50
- William Cooper, Founder & Chief Executive, informitv
Ensuring ROI With the Right Content at the Right Price
Nordic Case Study: Minimum Spend, Maximum Gain
11.00
- Using third-party mobile solutions to reduce capex and opex in developing applications for mobile content
- Internet goes Mobile - The Mobile keeps you online
- ‘Extreme mobile blogging’ and the importance of user-generated mobile video to capture the youth market and reduce marketing cost - Telenor strategy
- What are the limitations on UGC as a market opportunity?
- Magnus Forsbrand, Founder and CEO, Forsbrand Telecom; Former Deputy CEO of Vodafone Sweden
INTERACTIVE PANEL DISCUSSION
Making Subscription Mobile TV Pay Off with DVB-SH
11.25
- Delivering the best mobile TV quality everywhere, anytime and on any device
- DVB-SH as the solution of choice to optimally combine cellular & broadcast networks
- Terrestrial DVB-SH in UHF: a serious contender to DVB-H and MediaFLO
- 2009: the year of DVB-SH in S-Band in Europe
- Herbert Mittermayr, VP Marketing, Alcatel-Lucent Mobile Broadcast
What Content Compels the Viewer to Stay Tuned? - BROADCAST FOCUS
11.50
- Short-term event-based programming
- Traditional TV content: the role of recognisability and brand in driving adoption
- Developing a multi-platform commissioning strategy
- Mobile-first vs place-shifted content
- Melissa Goodwin, Head of Mobile, ITV, UK
INTERACTIVE PANEL DISCUSSION
What Content Compels the Viewer to Stay Tuned? - CELLULAR FOCUS
12.20
- HSDPA channel streaming for niche communities as complementary to limited but wide appeal broadcast
- Shorter, sharper and on-demand - made-for-mobile and recast content
- The role of user-generated content: making interactivity and your one-to-one relationship with the viewer central
- Cross-boundary channels
- Exploiting hybrid solutions to know your viewer better
- Premium adult content
- Ian Mullins, CEO, Yamgo TV
- Julia Dimambro, Managing Director, Cherry Media, Spain
- Ferhan Cook, Co-founder, Any Screen Productions, UK
- Ben Lister, Business Development, Mobile and New Platforms, Channel 4, UK
- Richard Titus, Future Media Controller, Audio & Music and Mobile, BBC, UK
Lunch
12.50
Mobile TV Marketing: Getting the Right Message to the Right Viewer
14.15
- Which players are best positioned to promote mobile TV services
- What offers will appeal to viewers
- How do networks enhance the mobile TV offer
- Integrating TV with mobile web marketing
- Measuring marketing effectiveness
- Anil Malhotra, SVP Alliance and Marketing and Co-Founder, Bango, UK
Getting to the Content: Reducing the ‘Hassle Factor’ in Accessing Services
14.40
- Offering a single user interface for all content from linear broadcast to WAP video. One-click service?
- Overcoming the challenge of browsing, retaining information and selecting content on a limited display space
- Achieving seamlessness in channel flicking, avoiding overheating and remembering the headset
- Who should provide ‘viewer care’ when things go wrong? - Learning from the customer service relationship between operators and subscribers
- Bjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany
INTERACTIVE PANEL DISCUSSION
Handsets: Assessing Availability, Functionality and Interoperability Issues
15.05
- Multistandard chipsets: a solution to economies of scale?
- The 3G iPhone: large memory, low battery use, high quality widescreen display, multiple delivery methods and access to content - the answer to broadcasters’ prayers?
- Google Android: open software platform for mobile and the HTC Dream
- Nokia, N96 and a new mobile tv channel
- Reducing capex and opex with interoperable solutions
- Azzedine Boubguira, VP Marketing & Business Development, DiBcom, France
- Bjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany
- Erik Kruse, Strategic Marketing, Ericsson, Sweden
Delivering a High Quality Viewing Experience to your Viewer
15.35
- Listening to the expectations of an audience used to LCD and HD quality
- Negotiating limited display real estate and enhancing the small-screen DVB-H experience
- Assessing new technology: multistandard java and optimized server delivery across varying network conditions
- Eliminating barriers to total immersion - from missing the bus stop to theft risk
- Erik Kruse, Strategic Marketing, Ericsson, Sweden
Networking Break
16.00
New World, New Rules : Managing Legal Challenges and Relationships as Mobile, Web and Broadcast Collide
Legal Challenges facing Operators, Broadcasters and Content Providers
16.40
- Negotiating new agreements for broadcasting on the mobile platform
- Achieving multi-territory rights clearance for mobile
- Understanding conditional access and DRM options for mobile content
- Helen Anderson, Associate, Denton Wilde Sapte LLP, UK
INTERACTIVE PANEL DISCUSSION
Learning to Work Together: How the Value Chain can Deliver Value with Effective Collaboration
17.05
- How have broadcasters and telcos forged effective partnerships?
- How have content providers and distributors forged effective partnerships?
- Should operators and content providers have exclusive relationships?
- No-one owns the consumer - understanding the symbiotic relationship of your relationships
- Professor Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum
- Melissa Goodwin, Head of Mobile, ITV, UK
- Nora Goodman, EVP, Finally! TV, USA
Web to Mobile TV/Video
17.30
- Harnessing social networking platforms for TV on demand
- Understanding audience engagement and audience involvement: UGC
- Mobile first: Instant upload and broadcast
- Sean Kane, Global Head of Mobile, Bebo
Close of Event
17.55
Mobile TV Marketing: Getting the Right Message to the Right Viewer
14.15
- Which players are best positioned to promote mobile TV services
- What offers will appeal to viewers
- How do networks enhance the mobile TV offer
- Integrating TV with mobile web marketing
- Measuring marketing effectiveness
- Anil Malhotra, SVP Alliance and Marketing and Co-Founder, Bango, UK
Getting to the Content: Reducing the ‘Hassle Factor’ in Accessing Services
14.40
- Offering a single user interface for all content from linear broadcast to WAP video. One-click service?
- Overcoming the challenge of browsing, retaining information and selecting content on a limited display space
- Achieving seamlessness in channel flicking, avoiding overheating and remembering the headset
- Who should provide ‘viewer care’ when things go wrong? - Learning from the customer service relationship between operators and subscribers
- Bjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany
INTERACTIVE PANEL DISCUSSION
Handsets: Assessing Availability, Functionality and Interoperability Issues
15.05
- Multistandard chipsets: a solution to economies of scale?
- The 3G iPhone: large memory, low battery use, high quality widescreen display, multiple delivery methods and access to content - the answer to broadcasters’ prayers?
- Google Android: open software platform for mobile and the HTC Dream
- Nokia, N96 and a new mobile tv channel
- Reducing capex and opex with interoperable solutions
- Azzedine Boubguira, VP Marketing & Business Development, DiBcom, France
- Bjorn Bunte, Senior Product Manager Broadcast TV, Nokia, Germany
- Erik Kruse, Strategic Marketing, Ericsson, Sweden
Delivering a High Quality Viewing Experience to your Viewer
15.35
- Listening to the expectations of an audience used to LCD and HD quality
- Negotiating limited display real estate and enhancing the small-screen DVB-H experience
- Assessing new technology: multistandard java and optimized server delivery across varying network conditions
- Eliminating barriers to total immersion - from missing the bus stop to theft risk
- Erik Kruse, Strategic Marketing, Ericsson, Sweden
Networking Break
16.00
Legal Challenges facing Operators, Broadcasters and Content Providers
16.40
- Negotiating new agreements for broadcasting on the mobile platform
- Achieving multi-territory rights clearance for mobile
- Understanding conditional access and DRM options for mobile content
- Helen Anderson, Associate, Denton Wilde Sapte LLP, UK
INTERACTIVE PANEL DISCUSSION
Learning to Work Together: How the Value Chain can Deliver Value with Effective Collaboration
17.05
- How have broadcasters and telcos forged effective partnerships?
- How have content providers and distributors forged effective partnerships?
- Should operators and content providers have exclusive relationships?
- No-one owns the consumer - understanding the symbiotic relationship of your relationships
- Professor Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum
- Melissa Goodwin, Head of Mobile, ITV, UK
- Nora Goodman, EVP, Finally! TV, USA
Web to Mobile TV/Video
17.30
- Harnessing social networking platforms for TV on demand
- Understanding audience engagement and audience involvement: UGC
- Mobile first: Instant upload and broadcast
- Sean Kane, Global Head of Mobile, Bebo
Close of Event
17.55
